Audacy Boosts Coverage Area for Greenville's News/Talk WYRD-FM
A frequency swap between Audacy 's news/talk WYRD-FM and adult contemporary WSPA-FM on March 28 will give the news/talk outlet substantially better...
A frequency swap between Audacy 's news/talk WYRD-FM and adult contemporary WSPA-FM on March 28 will give the news/talk outlet substantially better coverage in the Greenville-Spartanburg, South Carolina market. WYRD-FM will rebrand as 'News/Talk 98.9 WORD, The Voice of the Carolinas' and enjoy the expanded reach provided by the 100,000-watt Class C signal while WSPA-FM moves to the 25,000-watt Class C3 signal at 106.3 FM. Audacy says the change gives WORD access to a quarter million more adults 35+ from the South Carolina/Georgia border to Asheville, North Carolina, while covering parts of four South Carolina congressional districts and several North Carolina congressional districts.